- Saturated car market in Malaysia. Ratio of adults to car at 2.4:1
- Intense domestic competition
- Perception of consumers especially on Proton's quality though the post-Gen2 models have shown great improvement
- Political intervention
- Need to consider wide spectrum of stakeholders
Suggestions:
- Diversify into other industries
- Tap the new markets
- Promotion, promotion, promotion (seldom seen Proton's ad on tv)
- Quality control esp the vendors
- Give Proton greater autonomy
- Proton cannot please everybody. It's either business or....
News on Proton: