Proton

Challengers facing Proton:

1. Saturated car market in Malaysia. Ratio of adults to car at 2.4:1
2. Intense domestic competition
3. Perception of consumers especially on Proton's quality though the post-Gen2 models have shown great improvement
4. Political intervention
5. Need to consider wide spectrum of stakeholders

Suggestions:

1. Diversify into other industries
2. Tap the new markets
3. Promotion, promotion, promotion (seldom seen Proton's ad on tv)
4. Quality control esp the vendors
5. Give Proton greater autonomy
6. Proton cannot please everybody. It's either business or....

News on Proton:

1. Proton posts RM591mil loss
2. Analysts: Proton has to pull up its socks
3. Khazanah sets year-end target for Proton revamp
4. Proton to fill key positions in revamp